Top 4 mistakes online travel agencies make and how to avoid them

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Though travel websites are developing new tactics and trying to adapt to the new online booking trends, as a travel agent or travel operator it is your responsibility to stay focused to drive in more business from your website. To attract more customers, it is essential to provide the them with the best experience.

It is very important to remember the fact that the website is an attractive stand front for your business and you must keep an eye to avoid the awful visuals and confusing website functionalities.

Mentioned below are four most important mistakes found in online B2B Travel Portal(travel agencies), and ways to avoid them:

Offer complex travel Services: Travelers are adapting themselves to getting easy solutions with just a few clicks. In case they do not find complex solutions in your travel portal they will surely move out to make their bookings from other websites. Limiting your website to a particular service like only a hotel booking portal or a flight booking portal is like losing out a lot of business.

How to come out of this complication: Coming out of service limitation is quite simple, you do not have to develop these additional components rather only a simple API integration can help you deal with a large number of travel products. For example, some travelers will look forward to book flights, reserve their hotel and also want a cab ready to drop them to the hotel. So, as a modern travel agent or travel management company you must serve your clients with facilities where they can complete all the travel requirements within a few minutes. For Example, Travellanda is a well-known hotel booking service provider but in spite of that, they also offer transfer services for the travels. So, Travellanda API Integration will surely help you to drive in more conversions to your travel portal.

Overload of information in the travel portal: In case you are overdriven by the phrase that "Customers like Information" then surely, it's a mistake. When it comes to travel portal or travel website, there must be informative but not information overload. The website should look clean and attractive. It should have easy to navigate features, search filters and scan information for easy comparison.

How to come across design clutter:The developer you have hired to design your travel portal may have designed a clean website in the preliminary stage but with the increase of your travel products your website may look like a " lot of chaos" To come across information cluttering you must use sub-menu and sort your travel products according to priority. Customers like information but when it comes to a travel website display of the information is very important. Use icons and images to support the content, moreover, you can also make your travel portal look interesting with sliders, categories and drop-down buttons.

Not focusing on who your target audience is: Marking the target audience can narrow down your focus and help you learn about the likes and dislikes of your customers. Deciding your target audience can help you focus more on your services, their demands, travelers' behavior. Having a travel portal just for namesake will not bring you profits, in turn, it is just a waste of resources.

The Solution: Focus on the personalization strategy for travel and hospitality decision making. Conduct market research and according to add as many products on your travel website. Remember customers like to book services from one single portal to save time. And if you know your target audience you can easily make the services available for them.

Unappealing call to actions: Call to actions act as a source of energy or you can also motivate the customers to take action instantly. Unappealing call to actions or not using any call to action buttons in the travel portal is a big marketing mistake.

Ways to implement the call to action strategy effectively: Design user-friendly, attention-grabbing call to action with the help of images and texts. You can also design simple CTAs or play with colors. Make it look clickable and link your call to action to the contact page or sign in pop up.

Team India Web Design is an eminent website design, travel portal development, and API Integration company, with years of experience in this field. We are the proud partners of many global travel API providers and have delivered successful travel portals, travel software and online booking systems to many DMC clients across Dubai, India, Europe, and the USA.

In case you want to develop your online travel portal and redesign or redevelop your existing online travel business address, get in touch with us now.

Our travel portal designs maintain all the modern design updates and our developers are experienced enough to create a high functionating and easy to navigate travel website.

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