These days, consumers are increasingly opting for the internet to complete all their travel related searches and purchases. As such travel agencies need to start leveraging their online presence to the fullest.
One of the most important ways to make use of the internet for travel business is through SEO. In fact, developing a powerful SEO strategy for travel businesses is the best way to ensure a presence in front of potential customers. The following tips will help you create an effective SEO strategy for your travel agency.
Optimize Keywords and Their Placement
Whenever consumers want to search about travel, they use specific keywords and phrases. As such, it is vital that your travel businesses to understand the different phrases and keywords used by people when they are searching for travel products.
As such, keywords must be researched regularly and included the best ones in your website content.. However, you must never stuff the content with excessive keywords or Google will impose a harsh penalty on your website. Here are some tips to help you out.
- Maintain the optimum density of the keywords and avoid stuffing the content with them.
- On average, you should target 2 to 3 keywords in a single page.
- Aim to keep the keywords in a page’s headline for better impact
- Make sure that the keywords have been properly placed in the title tag, meta description and alt tags
- You can use the free Keyword Planner provided by Google to discover the right keywords.
- Create content with optimized keyword usage including semantic keywords.
Local SEO
Local SEO allows Google to display relevant results depending on the location selected. In other words, it helps you target people who are looking for travel services near their currently location. After all, people always. Here are some tips to help you out.
- Start with the My Business account on Google. Create one for your travel agency.
- Make sure that the profile is complete.
- Search for online directories for local businesses and get your travel agency listed.
- Add the schema markup to the address of your travel agency and get it included in the home page.
- Make sure that your city and state names are included in your website.
- Check all details of your business across all of your social media profiles, Google map, website, and local directories. That data must be the same everywhere.
Use Search Queries for Content Creation
You can easily find what kinds of queries are commonly asked by your customers. Google automatically displays related keywords in its search results. Use those suggestions to create content around them. For example, you can create content that provides answers to those queries. Alternatively, you can create comprehensive guides that answer many questions in a single post.
As such, your travel content will have a higher chance to rank as it answers the questions that your customers tend to ask often.
Link Building
The fact is that link building is one of the most effective SEO strategies for getting higher ranks. Businesses in the travel industry can make use of various methods to build your link profile.
A popular choice among travel agencies is press releases. You can use them if you have some exciting travel offers, you can create press releases to get the word of mouth going. They will inform the Influencers and bloggers in the travel industry who can then let their audiences know about your offerings.
Improve Website
These days, you cannot go anywhere without a responsive website. Such sites render better and faster on mobile devices, making them indispensible in this era of smartphones. In fact, many people actively search and buy travel products with their phones.
At the same time, work on improving the loading times. The travel industry is highly competitive and many travel agencies already have an established presence. If your website takes too long to load, the consumers will leave for other companies.
Implement Information Architecture
Information architecture is necessary for getting high organic rankings in search results. To implement it, you need to properly organize the content and data of your site. This will help in improving the design of your site as well. Through information architecture, the website becomes more user-friendly as well which will help your ranking.
These are the major SEO tips that will help your travel agency’s website rank better.
At Team India Web Design, we take pride in helping travel agencies work smarter in attracting potential consumers over the internet. Through our services, we help them remain more competitive. We offer comprehensive services designed to help travel agencies leverage the capabilities and benefits offered by the internet. We offer comprehensive travel portal development services along with GDS and API integration services to help travel agencies serve their customers better.
